Turning Every Brand Experience Into a Commerce Opportunity

We’re a global United Commerce company, dedicated to driving growth through shoppers for brands and retailers.

Trusted by the World’s Most Respected Companies

Every Commerce Discipline. One Mars United^SM.

Strategy

strategy

Research & Insights
Strategy Development

ANALYTICS

Opportunity Sizing
Data Analysis

Client Leadership

Business Strategy & Leadership
Annual Strategy & Planning

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Digital Commerce

COMMERCE MEDIA

Media Strategy & Content
Media Buying & Optimising
Media Measurement
Contextual Commerce

ECOMMERCE

Sales & Operations Management
Digital Shelf
Full Service Amazon Team

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Retail Consultancy

customer development

Omnichannel Planning
Joint Business Planning
Retailer Intelligence

retailer cx

Retailer Media Network Development & Optimisation
Shopper Experience
Shopper Program Development & Management

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Content & Experiences

Creative

Concept Development
Experience Design
Brand Activation

Production

Content Development Asset Execution

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Total Business Impact.

Growth is more than our purpose. IT’S OUR PROMISE.

Better Decisions

Total Business Impact means combining insights with intelligence across agencies, vendor partners, internal client departments, data providers, and customers. Better decisions come from having all the information and insights you need at your fingertips.

Connected Experiences

Total Business Impact means simplifying experiences for shoppers and client organizations. It’s the right people, messages, and technologies coming together to create efficient and meaningful interactions that maximize engagement and boost conversion.

Stronger Results

Total Business Impact means connecting the results you can “see” with the results you can “feel”. Over the years we’ve discovered that the most impactful work doesn’t just improve ROI and ROAS—it improves relationships with society, shoppers, merchants, and retailers.

Maximize Your

Retail Potential

Our Retailer CX solutions are designed to help retailers elevate their customer experience and maximize their potential. We can help you harness the power of strategic expertise to create impactful shopper journeys and boost brand loyalty.

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Latest Thought Leadership

REGIONAL MATTRESS RETAILER: MEASUREMENT

The Mars Agency thoroughly reviewed the retailer’s business and marketing, leveraging a team of Retail Solutions strategists, Marketing and Media leads, and Marilyn analysis tools. Our collaborative effort produced a Marketing Assessment Report, detailing key insights and actionable solutions, refined with input from Mattress Warehouse

TOP-TIER CONVENIENCE RETAILER: RETAIL MEDIA NETWORK BUILD

After extensive diagnostics reviews and a capability gap analysis, The Mars Agency provided a recommendation and roadmap to commercialize their entire marketing ecosystem in addition to building the entire retail media network offering

Retail Media Report Card: Canada, 1st Edition

Mars United Commerce expands its industry-leading assessment of retail media network capabilities north of the border.

Planning for Cyber 5: 10 Steps to Brand Success

Mars United Commerce presents five tips for retail media effectiveness and another five for omnichannel success during this critical holiday sales window.

Augmented Reality Lets Shoppers Explore Saputo’s Treasure Cave Brand

Saputo's Treasure Cave brand brings its story to virtual life inside grocery stores with a unique AR experience.

Digital Shelf Summit: Strategies for Driving Omnichannel Success

The Mars Ecommerce team discusses five key themes emerging from this year's Salsify Digital Shelf Summit.

Retailers: Look Before You Launch a Media Network

Advertisers don’t magically appear when you roll out a platform. To break through in a crowded market, retailers must check the list on these six strategic fundamentals.

How to Win at Ulta Beauty

Seven tips for building effective strategic partnerships with the nation’s second-largest beauty retailer.

Wakefern Launches New ‘Media Exchange’ Platform

Mars United Commerce's Andy Howard and Missy Foster offer their perspective on the initial benefits the new platform will bring to brand advertisers.

C-Store Retail Media Review

An analysis of three leading networks in the convenience channel, where unique shopping behaviors bring unique opportunities for brand advertisers.

Introducing Marilyn®—the world’s preeminent commerce marketing technology platform.

At the heart of our operation is Marilyn, state-of-the-art technology engineered to drive your business toward undeniable success with unprecedented data precision and actionable insights.

LEARN MORE

Introducing Marilyn^®-the world’s preeminent commerce marketing technology platform.

At the heart of our operation is Marilyn®, state-of-the-art technology engineered to drive your business towards undeniable success with unprecedented data precision and actionable insights.

Learn More