Shopper Engagement

Today’s consumers want brands to have a real impact on society. Giving back is one of the most powerful tools you can use to gain customer loyalty, increase brand awareness and boost your reputation within a community.

All-family brand Frigo® Cheese Heads® cheese has been connecting with parents, teachers, and their families by giving back to schools across the country through their annual “Build A Bright Future” program. This presentation will cover how the brand did their homework to create an emotional experience and increase engagement by leveraging their consumers’ love for their teachers and schools.

• Discover the brand benefits of giving. Why you give back… to get back
• Understand how partnerships can unlock coveted audiences
• Learn tips and best practices from 5 years of experience