Shopper Engagement

Neuroscience has proven that stories reflecting what is emotionally meaningful to consumers and shoppers are much more effective than rational product stories. Come hear Christopher Brace and Andrew Long share how to unlock hidden growth potential by evolving your brand story beyond simply meeting rational needs. By sharing both theory and a case study from the mattress industry, they’ll offer inspiration for finding new ways to connect your brands with consumers and shoppers.

In this session, you will learn:

• The science of storytelling: Why stories drive consumers and shoppers’ behaviors.
• The art of storytelling: The difference between the “story of the brand” and the “brand story.”
• A case study of how Beautyrest mattresses used storytelling to revitalize the brand.