Deploying Tech

The digital marketing industry is evolving to meet higher consumer expectations on privacy.  Building and maintaining user trust is paramount, so how can we evolve to be both good stewards of that trust, and remain effective marketers? We believe that what’s being planned long term serves the best interests of the consumer, the advertiser, and the publisher.

In this session, you will:

1. Get an overview of how the digital advertising privacy landscape has evolved in just a few years.
2. Learn the best ways for marketers to intelligently reach their consumers, including investing in collecting 1P audiences, and using the full power of Machine Learning and Predictive Analytics.
3. Be inspired by client success stories on predicting customer needs, and creating better experiences.