Over the past several years, the shopper marketing team at Mondelēz International has evolved its
programming from an in-store focus to a full omni-channel experience. This evolution has impacted the entire process, from upfront planning with brand team partners, to agency concepting, to building out multi-faceted, omnichannel programs with retail customers.

In this session, attendees will:

• Learn how the Mondelēz team works with brand marketing partners from the beginning of the planning timeline to ensure all aspects of the path to purchase are addressed.
• See how retailer & brand insights build the foundation for impactful programming
• See case studies of fully integrated shopper programs conducted at leading retailers including Target, Dollar General, 7-Eleven and Ahold.