E-commerce: Winning Like a Digitally Native Brand

Digital commerce is expected to be the No. 1 growth driver for U.S. retail through 2024. The impact? The retail shelf is shrinking, brand competition is rapidly increasing and, most importantly, digital leadership is not just influencing consumer decisions, but the assortment choices retail buyers are making to stock their shelves in-store. Therefore, winning the digital shelf has never been more important. But how exactly do you master the digital shelf to win both online and in-store?
 

• Attendees of this interactive learning session, will learn (and be tested on):
• The “Flywheel” strategic framework for brand success.
• Best practices in demand generation, content optimization, shopper engagement and other key consumer-facing objectives.
• Winning strategies for omnichannel excellence.