Albertsons Companies, the second largest supermarket operator in the U.S., has been meeting the challenges of industry disruption head-on by developing unique shopper marketing platforms and innovative, omnichannel strategies to drive growth across its 20 banners.

In this enlightening, informative session, Brian Messerschmitt, the retailer's VP-Shopper and National Marketing, will explain how Albertsons is innovating for growth by:

• relentlessly challenging internal and external stakeholders to generate new ideas and fresh innovations
• reimagining the traditional store experience and building out ominichannel sales and marketing capabilities to solve for the evolving needs of today's shoppers.
• Infusing technology along every touchpoint of the shopping journey to enhance shopper engagement and strengthen customer loyalty. 
• Working with its consumer packaged goods partners to develop best-in-class collaboration practices that deliver mutually beneficial, sustainable results.