Elizabeth is Chief Strategy Officer at Arc Worldwide. She has turned her natural curiosity about people into a rewarding career. With 30 years of experience in marketing research, strategy and brand planning, Elizabeth has become an expert in helping brands tap into the needs, desires and behaviors of consumers and shoppers. Over the course of her career at
agencies like Grey NY, Young & Rubicam, DRAFTFCB, and Leo Burnett/Arc Worldwide, she has worked with companies such as Procter & Gamble, Kellogg’s, MillerCoors, Sears, Walgreens, and Kraft Heinz, helping to develop and implement a wide range of insights-based brand-strategy and shopper marketing/activation solutions

Elizabeth is also an Adjunct Professor on the faculty at Northwestern University teaching Shopper Marketing in the IMC Graduate Studies program, which was the first program of its kind anywhere in the world.