Karuna Rawal is the Chief Marketing Officer for Sustainable Bioproducts, a food bio-tech startup in the alternative protein space. Karuna brings over 25 years of experience in brand management and shopper marketing across the CPG, retail and healthcare industries. She recently joined the startup from Leo Burnett/Publicis Groupe where she was President, Groupe Client Lead for a portfolio of key Publicis Groupe clients. Prior, she was President, Arc U.S. and Chief Strategy Officer for Arc Worldwide, Leo Burnett’s activation agency where she repositioned the agency and led several significant new client wins including ALDI, Nestle and Campbells. Karuna was the lead strategist on the wildly successful P&G Always #LikeAGirl campaign which won 14 Lions at Cannes Festival 2015, including the coveted Titanium Lion, an inaugural Glass Lion for promoting gender equality and an Emmy for Outstanding Television Commercial as well as over 40 additional marquee industry awards. In 2019, Karuna was recognized as one of Forbes CMO Next 2019 50 Game-changing Marketing leaders who are re-defining the CMO role.

Previously, Karuna spent over a decade in brand management and customer marketing at P&G. Her last role was Marketing Director, Customer Marketing where she led P&G’s pioneering efforts in shopper marketing with key retailers in the Drug Channel.

Karuna is a Board member of the Ann and Robert H. Lurie Children’s Hospital, the UNCIEF Midwest Board and an Advisory Board member for Cradles to Crayons which is dedicated to providing school supplies for disadvantaged children in Chicago. Karuna is a member of the Economic Club of Chicago as well as a mentor for She Runs It and a volunteer with the American India Foundation. Karuna also serves as a member of the Advisory Board for 3% Conference which is dedicated to increasing the number of senior female creative leaders in advertising.