WHY YOU NEED TO PARTICIPATE

The Path to Purchase Institute is excited to introduce the BevAlc Commerce Initiative (BACi), a unique industry share group and learning platform to bring together marketers, retailers, solution providers, researchers, and other industry thought leaders to:

  • Share insights into the latest regulatory landscape
  • Better understand how to navigate and leverage retailer programs
  • Understand from other industry leaders the trends, capabilities, best practices and obstacles to help you capture this growth opportunity
  • Gain exposure to the platforms, service providers and tools in the marketplace

All of this to increase your digital commerce capabilities and understanding the importance of an integrated Omnicommerce strategy for your brands.

THE ADULT BEVERAGE COMMERCE LANDSCAPE HAS NEVER BEEN MORE COMPLICATED – OR GROWING MORE QUICKLY.

While we have witnessed unprecedented E-commerce growth since the pandemic, it is the Omnicommerce expectations of our consumers that have changed. How do we leverage, meet, and exceed these expectations and seamlessly connect with our shoppers: online, in-store, wherever they are?

Shopping behavior in the Adult beverage category was already significantly growing before the pandemic. The past 18 months have accelerated changing consumer behaviors to a new level of awareness and confidence in buying alcohol online. As bars and restaurants re-open, what impact will this have on in-home consumption?

This new world requires beer, spirits and wine marketers to develop deeper understanding of their shopper, improve their omnicommerce capabilities and leverage tools, data and technology to reach that valued shopper.