Name
Future Forward: In-Person Pre-Con Meeting
Date & Time
Monday, May 15, 2023, 12:00 PM - 5:00 PM
Description

1:00 - 1:45pm | Interactive Introductions
Patrycja Malinowska, Director of Member Content, P2PI

 

1:45 - 3:00pm | Retailer Media Campaign Brief and Scorecard Workshop
Speaker: Courtney Crossley, The Mars Agency
Facilitator: Aaron Newhouse, Executive Consultant, OxfordSM
A workshop to determine what updates are needed to the CEN-exclusive retailer media campaign brief and scorecard documents, given that much has changed in the last year-plus. A review of the current resources and how brands are currently utilizing them with a facilitated discussion around necessary adjustments, additions and/or replacements, with a facilitated discussion around how share group members are currently setting expectations, making decisions on media investments, ensuring objectives are met, and evaluating program results across channels and customers.

 

3:00 - 3:30pm | Networking Break

 

3:30 - 4:30pm | A Connected Customer Experience: How the Four Ps of Shopper Marketing Drive Omnichannel Growth
Cheryl Pinkham, Director of Shopper Marketing, Peapod Digital Labs
As the omnichannel shopping world continues to evolve the connected consumer experience, discover how leveraging the New 4Ps have positively impacted omnichannel growth for the companies of Ahold Delhaize USA.

 

4:30 - 5:00pm | Commerce in Motion: Reimagining the Future of Commerce
Drew Cashmore, Global Head of Marketing, Firework
The inevitable evolution to video as the core influencer of retail sales.

 

5:00-6:30pm | Welcome Reception
 

Registration Required: here.