Full Name
David Riser
Job Title
Vice President External Relations
Company Name
Reynolds American Trade Marketing Services
Speaker Bio
David (Dave) B. Riser is vice president external relations – trade marketing for RAI Trade Marketing Services Company.

Riser joined R.J. Reynolds in 1983 as a sales representative for the Indianapolis region. He held various field trade marketing management positions before being promoted to division manager in St. Paul, Minnesota in 1989. In 1992 he was promoted to manager – sales training at the company’s Winston-Salem corporate headquarters.

Following positions of increasing responsibility in the human resources and marketing departments, Riser was promoted to the position of assistant region sales manager in California in 1995. He was promoted to the position of region sales manager in Detroit a year later. In 2000, Riser was promoted to director of region sales and returned to Winston-Salem later that same year as director human resources – sales and marketing.

In 2001, Riser was promoted to area vice president of sales for the Western Area, and then became area vice president for the Mid-West Area in 2004.

He assumed his current position in 2006.

Riser is a board member of the National Association of Tobacco Outlets, and serves as chairman of its Government Affairs Committee; a member of the Supplier Board for the National Association of Convenience Stores; and, a member of the We Card Advisory Council. Riser is also a 2013 Supplier Inductee into the Convenience Store News Hall of Fame and awarded CDA’s Dean of the Industry in 2016. A native of Indiana, he earned a bachelor’s degree in Marketing from Ball State University in Muncie, Indiana. Dave and his wife Mary reside in Clemmons, North Carolina and are the parents of five children.