Book 2: meet the author Coffee hour
"Gen Z 360: Preparing for the Inevitable Change in Culture, Work, and Commerce"
Generation Z doesn’t play by the same rules or wait for permission. They don’t stand for social injustice or splash cash with reckless abandon. They innovate. They influence. They side-hustle. They disrupt. Their arrival is changing everything we know about culture, work, and commerce, and understanding who they are, and how they think and behave will be crucial to educators, business leaders, and policy makers alike.
Born between 1998 and 2016, this 78-million-strong cohort of young Americans is a generation like no other. They have never known a world without a search engine, cell phone, or social media. They grew up amidst constant economic, social, and political changes that have shaped their views and values. The combined effect of the two - technology and values - is creating a new set of norms and behaviors that will not only challenge everything we know about business but will also trickle up and spread to other generations. Getting to know Gen Z is therefore a business imperative and Gen Z 360 is your ultimate guide for what’s to come.
Based on in-depth research and years of experience advising global brands and retailers, author Hana Ben-Shabat—an award-winning management consultant and founder of research firm Gen Z Planet— not only describes the unique characteristics of this upcoming generation as culture creators, employees, and consumers, but also digs deeper into the “why,” explaining what’s behind the change and thus what it will take to navigate it.
From how to recruit, train, and integrate this hardworking and hungry generation into today’s multigenerational workforce, through to how to market products and services to them — Gen Z 360 is packed with insights and no-nonsense guidance that can make all the difference during one of the most transformative periods in business history.
Believing that if you want to know a generation, just ask “what’s your biggest dream,” Ben-Shabat, in her ongoing research, collected thousands of dream statements from teenagers and young adults. With the help of artists from all around the world, a selected number of these statements turned into illustrations. These are shared throughout the book, providing a unique perspective and a compelling look into the hearts and minds of this generation.
Hana Ben-Shabat is the founder of Gen Z Planet ─ a research, speaking, and advisory firm helping leaders across sectors and industries to prepare for the next generation of culture creators, employees, and consumers. In this role, Hana combines her passion for turning insights into growth engines with her commitment to support the integration of the next generation into business and into society in general.
Known for her creativity, expertise, and insights, Hana is an award-winning management consultant who was named as one of the “Top 25 Consultants” by Consulting Magazine for her thought leadership in retail. She is a sought-after speaker and commentator on consumer behaviors and trends.
Before founding Gen Z Planet, Hana was a partner and board member of the global management consulting firm A.T.Kearney where she co-led the firm’s Global Consumer Institute and advised clients around the world on issues of corporate strategy and organizational effectiveness. Before that she held marketing positions at several Israeli tech companies.
Hana holds a B.A. degree in Political Science (major) and Psychology (minor) from Tel Aviv University, an M.B.A from Rotterdam School of Management, and a diploma in Corporate Finance from London Business School.