Unlock growth, innovation and capabilities - go beyond and see what's possible - better connecting your brands with your customers.

P2PI’s NEW Learning Lab is a series of curated, highly relevant and content-rich educational experiences designed to deepen today’s demanding marketers’ capabilities and know-how for tomorrow. 

][  Introducing Learning Lab powered by The Path to Purchase Institute

Each Learning Lab will encapsulate core pillars and strengthen attendees' capabilities by deepening their understanding of the connection between brands and customers. Evoking an inspiring approach, each Learning Lab is designed to drive new and emerging intelligence in order to create category growth and fuel retail innovation while winning hearts and minds in today’s omnichannel world.

The “I” symbol unites the three Path to Purchase Institute pillars that have guided us as we fulfilled our mission for over twenty years: intelligence, innovation, and influence. 

][  What is a “Lab”?

 A “Lab” is presented either via a 90 minute webinar, or a 4-hour in person experience armed with new, growing and emerging disciplines and case studies to ensure new skills and knowledge is gleaned, to be readily applied to you and your team's ability to exceed business goals.

  • Path to Purchase Institute Members: $350 per 90-minute session
  • Non-members: $499 per 90-minute session

Why You Need Learning Lab

LAB #1

Winning at Walmart: Today's Reality, Tomorrow's Retail

Wednesday, June 17, 2020

11:00 a.m. (EST)

LAB #2

Disruptive Marketing & Storytelling in Today’s Omnichannel World

Thursday, July 16, 2020

12:30 p.m. (EST)

Learning Lab Instructors

Heidi Froseth
CEO/Founder,
Omnicommerce Vanguard, LLC
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Melinda Clark
VP, Strategic Solutions,
BOLD Strategies
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Jennifer Watts
Director of Strategic Partnerships,
Optimad Media
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Andrew Lainsbury
Learning Lab Teacher
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