Full Name
Andrew Lainsbury, PH.D.
Job Title
Principal CultureFlash Marketing
Speaker Bio
With more than 20 years of agency and client-side leadership, Andrew Lainsbury harnesses the power of cultural insights and consumer trends to create demand, inspire engagement, and spark action – because successful brand-building in today’s world ultimately needs to convert browsers into buyers.
Andrew has had the opportunity to develop insight-driven stories for a variety of iconic brands, including Disney, Coca-Cola, Red Baron, Betty Crocker, Cheerios, Pillsbury, Nature Valley, and Clorox. He’s created multimedia storytelling events for mid-size businesses seeking to strengthen their foothold in quickly-changing categories, including Totino’s, Yoplait, Glad, and Burt’s Bees. And, he’s supercharged the marketing of several startups, including Aden & Anais and HALO Innovations, among others, to help accelerate business growth. By crafting bold, simple storylines tailored for the Omnichannel Age, he helps brands outsmart competitors and deepen collaboration with retail partners while adding meaningful value to consumers’ lives.
Andrew’s broad, interdisciplinary training, which includes a B.A. in International Relations as well as an M.A. and Ph.D. in American Studies, informs his unique culture-infused approach to modern marketing.
Andrew Lainsbury, PH.D.