[ Digital Commerce Accelerator ]
NOW AVAILABLE
ON DEMAND
Digital commerce has disrupted the global and local marketplace as the #1 growth driver, accelerated further by COVID-19 retail store impact and omni-shopper behavior shifts.
And while this shift may not be incremental at the market level, it can be incremental for those brands and retailers who are winning disproportionately in the shift. And it will be detrimental for those who are not. This is not just an opportunity. This is an imperative.
Brands who lead in digital commerce today will lead in overall commerce tomorrow.
In this interactive 2.5-hour Learning Lab, get up to full speed on digital commerce disruption, the imperative for brands, the short and long-term 6P strategies to win in today’s omnichannel marketplace, and what metrics matter in managing transformation and leadership sustainably.
We will also:
- Debunk common myths and biases and answer the industry's top eCommerce FAQs
- Break down the digital shelf, how it works and how to make it work for competitive advantage
- Share best practices for how brands should advance traditional channel strategies for success
- Review best-in-class in-market leadership examples and so much more!
Who Should Attend?
The course objective is to provide practical, real world training from the lens of the brand-side marketer or commercial leader on how brands win in today's dynamic retail landscape. While there is takeaway for everyone in the Digital Shopper Commerce Accelerator, we recommend attendees have at least 3 years of work experience and at least one year in a shopper, media, sales/commercial or brand marketing role. Consider this a “201” level course appropriate for leaders who are newer to OR who want to learn more about eCommerce and omnichannel strategy and best practices. If you are a CPG team leader in shopper, brand or sales, consider sending one or two of your team for education and inspiration.
The Agenda
Time |
Content Covered |
---|---|
2:00-2:30PM EST |
State of Commerce + Market Outlook
-Product, Presence, Placement, Promotion, Price and Performance
Key Terminology + “Why”, “What” and “So What” for Industry Leaders + Q&A |
2:30-2:55PM EST |
Presence
Key Terminology + "Why", "What" and "So What" for Industry Leaders + Q&A |
2:55-3:25PM EST |
Placement/Promotion
Key Terminology + “Why”, “What” and “So What” for Industry Leaders + Q&A |
3:25-3:40PM EST |
Price
Key Terminology + "Why", "What" and "So What" for Industry Leaders + Q&A |
3:40-4:00PM EST |
Product
Key Terminology + “Why”, “What” and “So What” for Industry Leaders + Q&A |
4:00-4:30PM EST |
Performance
Key Terminology + “Why”, “What” and “So What” for Industry Leaders + Q&A |
Cost to attend
Member: $350
Non-Member: $450