As eCommerce continues to accelerate, retailers and third-party media players are rapidly expanding and adding new retail media capabilities to monetize shopper traffic and data and offer brand partners new advertising opportunities for improved shopper engagement.

However, measurement is still an area for industry maturity.  Budget owners and KPIs vary across teams within brand manufacturers and not all retailers offer performance data at a comparable depth, speed or scale to each other or to traditional media.

As retailers ask for incremental investment, brands must decide whether to reallocate budget internally without a clear understanding of retail media value and a path to more holistic media measurement and management.

In this interactive 2.5-hour Learning Lab, get up to full speed on the unique value of retail media, the retail media players, models and their capabilities, measurement best practices within retail media, but also in the development of more holistic media strategies going forward.