Digital commerce has disrupted the global and local marketplace as the #1 growth driver, accelerated further by COVID-19 retail store impact and omni-shopper behavior shifts. 

And while this shift may not be incremental at the market level, it can be incremental for those brands and retailers who are winning disproportionately in the shift.  And it will be detrimental for those who are not.  This is not just an opportunity.  This is an imperative.

Brands who lead in digital commerce today will lead in overall commerce tomorrow.

In this interactive 2.5-hour Learning Lab, get up to full speed on digital commerce disruption, the imperative for brands, the short and long-term 6P strategies to win in today’s omnichannel marketplace, and what metrics matter in managing transformation and leadership sustainably.

We'll also:

• Debunk common myths and biases and answer the industry’s top eCommerce FAQ’s
• Break down the digital shelf, how it works and how to make it work for competitive advantage        
• Share best practices for how brands should advance traditional channel strategies for success
• Review best-in-class in-market leadership examples and so much more!