Name
SUMMER LEARNING: Elevating Your Amazon Strategy (on demand)
Chris Perry Matt McGrory
Description

Digital commerce is the #1 growth driver in North America, originally ignited by Amazon’s expansion in the marketplace and more recently accelerated by COVID-19 retail store impact and omnishopper behavior shifts.  As a result, brands who lead in digital commerce today will lead in overall commerce tomorrow.

However, considering Amazon’s rise and far-reaching influence at retail, leading in digital commerce today for brand manufacturers not only requires the right Amazon strategy, investment and activation, but constantly and vigilantly elevating those strategies to stay ahead of both Amazon and the competition.

In this interactive 2.5-hour Learning Lab, discover Amazon’s latest outlook and priorities as we unpack the next-level strategies across the shelf, media, portfolio and measurement critical to leadership on Amazon and beyond.