As eCommerce continues to accelerate, retailers and third-party media players are rapidly expanding and adding new retail media capabilities to monetize shopper traffic and data as well as offer brand partners new advertising opportunities for improved shopper engagement.
However, measurement is still an area for industry maturity. Budget owners and KPIs vary across teams within brand manufacturers and not all retailers offer performance data at a comparable depth, speed or scale to each other or to traditional media.
As retailers ask for incremental investment, brands must decide whether to reallocate budget internally without a clear understanding of retail media value and a path to more holistic media measurement and management.
In this interactive 3-hour Learning Lab, elevate your understanding on the unique value of retail media, including retail media players, models and their capabilities, measurement best practices within retail media, and the development of more holistic media strategies going forward.
- Debunk common myths around retail media investments and strategies
- Share best practices for how brands should fund and manage retail media investments
- Review the metrics that matter and so much more!