Digital commerce has disrupted the global and local marketplace as the #1 growth driver, accelerated further by COVID-19 retail store impact and omni-shopper behavior shifts.

The BevAlc category, while historically one of the most restricted in retail, experienced a unique and lasting surge of online growth, retailer prioritization and new capabilities and partners including Instacart and Drizly.

This shift has presented leading brands with both a) opportunities to capture their fair share of online growth but also b) new challenges and watchouts as they now navigate the similar hurdles faced by their CPG peers, as well as their traditional regulatory restrictions.

In this interactive 2-hour Learning Lab, get up to full speed on the market outlook, developments and latest insights as well as key strategies and tactics for BevAlc category leaders to leverage to build their brands online across shelf, media and innovation.

We'll also:

• Share best practices and examples of digital shelf and retail media leadership
• Provide insight into future potential challenges already faced by categories more developed online
• Review key eCommerce metrics that matter and so much more!