Name
Elevating Your Kroger Strategy
Date & Time
Thursday, November 18, 2021, 2:00 PM - 4:30 PM
Chris Perry Adam Bittner
Description

Digital commerce has disrupted the global and local marketplace as the #1 growth driver, accelerated further by COVID-19 retail store impact and omni-shopper behavior shifts. Although no retailer could have forecasted the pandemic, Kroger has had great foresight years ahead of recent eCommerce acceleration, truly understanding the shoppers’ growing demand for “convenience” and their own need to serve that demand ahead of the curve for competitive advantage.

In addition to early development and expansion of omnichannel service models, last mile delivery partnerships and innovation and best-in-class digital advertising and measurement capabilities, Kroger established a strategic, exclusive partnership with Ocado in 2018, spurring the construction of 22+ automated Central Fulfillment Centers (CFCs) to provide it significant fulfillment capacity in both current markets and new geographies. Now, as Kroger’s CFCs are officially opening and accelerating their omnichannel performance and focus even further, brands are presented with 1) a new imperative to win with Kroger as they become a more national disruptor in grocery and beyond and 2) new challenges and opportunities to pursue.

In this interactive 2-hour Learning Lab, get up to full speed on Kroger’s latest outlook and priorities and the strategies across the shelf, media and management critical to partnership with Kroger

We'll also:

  • Understand Kroger’s omnichannel models, innovation and Ocado partnership
  • Break down KPM advertising capabilities, how they works and how to measure for optimization
  • Share JBP best practices for how brands should organize around and partner with Kroger
  • Review best-in-class shopper engagement and in-market leadership examples and much more!