Winning through Differentiation - A Strategic Approach to Grocerant Design
Date & Time
Wednesday, October 3, 2018, 1:45 PM - 2:15 PM
Good food is not good enough. To be successful today, the Supermarket Foodservice offer must be transformed to compete effectively. In today’s session, Steve Duffy and Lewis Shaye will take you through the highlights of their Design process which leverages the 5 senses and provides the strategic roadmap to incorporate an emotionally connected and targeted prepared food business. Key drivers will be addressed such as technology, convenience, experience, fresh food and local. These elements are designed to seamlessly fit within your overall company’s portfolio banner.