Mark DiDomenico has been following trends in the Foodservice market for over 27 years. His career started at the NPD Group, where he worked tracking restaurant trends. From there, he transitioned to the client side, working for Kellogg and later Sara Lee, supporting their sales, marketing and innovation efforts as Director of Insights. In his current role, Mark is leveraging his significant experience helping many different foodservice operators and manufacturers develop critical insights for their strategy, sales, marketing, and new product development efforts, across all menu categories. Mark has presented insights and trends at conferences and meetings for several organizations, including The National Coffee Association, the International Foodservice Manufacturers Association, The Research Chefs Association, Hillphoenix’s Supermarket Sense, and NACS. Mark holds a Bachelor’s Degree in Sociology from Northwestern University in Evanston, IL.