12:00 PM - 2:00 PM
Editorial Advisory Council Meeting
 
Joliet
12:00 PM - 8:00 PM
CEN Program
 
Marquette
4:00 PM - 7:00 PM
Registration Open
 
8th Street North Registration
5:00 PM - 7:00 PM
Welcome Reception
 
Normandie Lounge
7:00 AM - 8:00 AM
Breakfast
 
Salon D
7:00 AM - 5:00 PM
Registration Open
 
8th Street North Registration
8:00 AM - 8:25 AM
The Zero-Compromise Customer Experience
Bill Bennett - The Kroger Co.
Jessie Dowd - Path to Purchase Institute and Retail Leader
84.51° Stage
8:25 AM - 8:45 AM
The Evolving (and Fast-Moving) CPG Path To Purchase
Justin Honaman - Amazon
84.51° Stage
8:45 AM - 9:10 AM
Confluencer Commerce: Navigating the Integration of Commerce, Media and Content
Bryan Gildenberg - Omnicom Commerce Group
84.51° Stage
9:10 AM - 9:40 AM
Break and EXPO
 
Salon A
9:40 AM - 10:10 AM
Breakout 1: Retail Media: Adjusting the Playbook for the New Age of Inflation and Supply Constraints
 
Salon A - 3&4
Breakout 2: Levers in the Online Shopping Journey: What to Expect in 2023
Harvey Ma - NielsenIQ
Salon A - 2
Breakout 3
 
Salon A - 1
Campfire Chat
 
Buckingham Room
10:10 AM - 10:40 AM
Break and EXPO
 
Salon A
10:40 AM - 11:10 AM
Breakout 1: Retail Media: Consumer Receptivity Along the Path to Purchase
Paul Brenner - Vibenomics, Inc.
Cyndi Loza - Path to Purchase Institute
Salon A - 3&4
Breakout 2: Like a Diamond: Realizing the Value Scape of Digital Commerce Tech Capabilities
Chris Perry - Firstmovr
Salon A - 2
Breakout 3: Building Genuine Loyalty through Verified Purchases
Brian Stormes - Henkel
Rick West - Plum
Salon A - 1
Campfire Chat: Getting the Most Out of Your Membership
 
Buckingham Room
11:10 AM - 11:40 AM
Break and EXPO
 
Salon A
11:40 AM - 12:10 PM
Breakout 1: Changing the Game at Checkout: Purpose is the New Positioning
Bethany Saltzman - Little Diversified Architectural Consulting, Inc.
Ray Horal - The Good Pour
Giuliana Rossi - The Good Pour
Jim Hair - Little Diversified Architectural Consulting, Inc.
Salon A - 3&4
Breakout 2: What to Expect When You're Selecting: A CPG Guide to Bundling the Right Digital Commerce Capabilities
Chris Perry - Firstmovr
Salon A - 2
Breakout 3: Powerful Omnichannel Strategies Combining Promotions and Media
 
Salon A - 1
Campfire Chat: Cultivating Relationships
Anne Louise Marquis - Campari America
Buckingham Room
12:10 PM - 12:30 PM
Break and EXPO
 
Salon A
12:30 PM - 2:00 PM
Networking Lunch
 
Salon D
2:00 PM - 2:30 PM
Break and EXPO
 
Salon A
2:30 PM - 3:00 PM
Breakout 1: Unleashing Data Science to Unlock Growth
Barbara Connors - 84.51°
Jeremy Schmid - PepsiCo
Salon A - 3&4
Breakout 2: Inspiring the Design Leaders of Tomorrow
Jerrold Fox - PAVE
Dash Nagel - PAVE
Julie Wolfe - Frito Lay
Salon A - 2
Breakout 3: The Rise of Commerce Media: What it is & How to Leverage it
Yuni Sameshima - Chicory
Kelly Meredith - Primal Kitchen
Salon A - 1
Campfire Chat: How to Transform the Creative Brief
Michelle Baumann - VMLYR Commerce
Buckingham Room
3:00 PM - 3:45 PM
Break and EXPO
 
Salon A
3:45 PM - 4:45 PM
Breakout 1: Forever Young: How Brands Can Reach New Audiences & Build Brand Equity
Amber McGrogan - Keebler at Ferrero Candy Company
Steven Conway - Advantage Unified Commerce
Salon A - 3&4
Breakout 2: Unwrapping the Chocolate Shopper Experience with Ghirardelli
Paul Markovic - Behaviorally
Laura Rink - Ghirardelli Chocolate Company
Salon A - 2
Breakout 3: Evolving CPG Marketing
Arben Perkolaj - Pinterest
Jenny Hermanson - Pernod-Ricard
Salon A - 1
5:00 PM - 6:30 PM
WEX Awards Ceremony and Cocktail Reception
 
84.51° Stage
7:00 AM - 8:00 AM (CDT)
Breakfast
 
Salon D
7:00 AM - 5:00 PM (CDT)
Registration Open
 
8th Street North Registration
8:00 AM - 8:25 AM (CDT)
Reimagining Brick-and-Mortar Retail
Jessie Dowd - Path to Purchase Institute and Retail Leader
84.51° Stage
8:25 AM - 8:45 AM (CDT)
Performance Marketing 3.0 Maximizing "Pay Per Sale at Unprecedented Scale"
KC Glaser - General Mills
Bryan Leach - Ibotta
84.51° Stage
8:45 AM - 9:20 AM (CDT)
The Frictionless Future of BevAlc E-Commerce
Derek Correia - ReserveBar
Patrycja Malinowska - Path to Purchase Institute
84.51° Stage
9:20 AM - 9:50 AM (CDT)
Break and EXPO
 
Salon A
9:50 AM - 10:20 AM (CDT)
BevAlc Track: Which Promotions Work for Adult Beverage Brands (and Why)
Derek Watkins - Snipp Interactive Inc.
Tom Treanor - Snipp Interactive
Salon A - 1
Breakout 1: A Peek Behind the Curtain: Data Science Technology, the Emergence of AI and Its Impact on the Shopping Experience ​
Kristin Foster - 84.51
Patrick Kelly - 84.51°
Gregory Noble - Kroger
Salon A - 3&4
Breakout 2: Marketing 2023 and Beyond: Moving from the ‘Who’ to the ‘When’ & ‘Where’
Mitch Cristol - InMarket
Salon A - 2
Campfire Chat: Getting the Most Out of Your Membership
 
Buckingham Room
10:20 AM - 10:50 AM (CDT)
Break and EXPO
 
Salon A
10:50 AM - 11:20 AM (CDT)
BevAlc Track: The Power of Personalization Performance in the BevAlc Space
Risa Crandall - Aki Technologies, an Inmar Intelligence Company
Megan Sprenger - Anheuser-Busch
Salon A - 1
Breakout 1: Conditional Love: What It REALLY Takes to Keep Customers Faithful
Brendan Witcher - Forrester Research
Salon A - 3&4
Breakout 2: Unlocking Retail: Inside the Mindset of Today's Consumers
Elizabeth Lafontaine - Retail Leader Pro
Salon A - 2
Campfire Chat: Retail Media Proliferation and the JBP
Amanda Wolff - OneSpace
Danny Hoffman - FlyWheel Digital
Buckingham Room
11:20 AM - 11:50 AM (CDT)
Break and EXPO
 
Salon A
11:50 AM - 12:20 PM (CDT)
BevAlc Track: Driving E-Commerce Growth Through Supplier & Distributor Collaboration
Tammy Ackerman - Treasury Wine Estates
Matt Hodge - RNDC
Salon A - 1
Breakout 1: Lessons from Ted Lasso on Organizing for Success in Omnicommerce
April Carlisle - Spark Foundry
Steve McGowan - Mondelēz International
Salon A - 3&4
Breakout 2: The Game Changer: Connecting Retail Media to In-Store Merchandising
Rachelle King - Google
Claire Wyatt - Albertsons Media Collective
Chris Cowgill - Albertsons Companies
Salon A - 2
Campfire Chat: Trends in Influencer Marketing
 
Buckingham Room
12:20 PM - 12:40 PM (CDT)
Break and EXPO
 
Salon A
12:40 PM - 2:00 PM (CDT)
All Attendee Networking Lunch
 
Salon D
VIP Lunch & Roundtable Discussion Option 1: Leveling Up Social Influencer Marketing with Data-Driven Personalization
 
4D
VIP Lunch & Roundtable Discussion Option 2: Optimizing Media Efficiency with a Holistic SEO Strategy
Amanda Wolff - OneSpace
Danny Hoffman - FlyWheel Digital
4C
VIP Lunch & Roundtable Discussion Option 3: Path to Purchase Institute: 2023 Speaking Opportunities
Lori Pugh Marcum - Path to Purchase Institute
4B
2:00 PM (CDT)
Break and EXPO
 
Salon A
2:30 PM - 3:00 PM (CDT)
BevAlc Track: The Power of E-commerce Data: How Alcohol Brands are Partnering with Drizly to Better Understand Consumers
 
Salon A - 1
Breakout 1: A Model of Success: Rethinking Commerce Marketing Measurement from Planning to Assessment
Kelly Kachnowski - The Mars Agency
Noyle Christopher - The Mars Agency
Salon A - 3&4
Breakout 2: Promotion in a Consumer-Centric World: Efficient, Effective and Measurable
Jennifer Silverberg - SmartCommerce
Brandi Johnson - The Coupon Bureau
Salon A - 2
Campfire Chat: Adapting Your Brand During Times of Inflation and Uncertainty
Stephanie Choi - Nestlé Coffee Partners
Buckingham Room
3:00 PM - 3:45 PM (CDT)
Break and EXPO
 
Salon A
3:45 PM - 4:15 PM (CDT)
Campfire Chat: Making the Most of Your Retailer Media Partnerships
Krissy Feuerhake - Beiersdorf
Buckingham Room
3:45 PM - 4:45 PM (CDT)
BevAlc Track: The Future of BevAlc in E-Commerce
Brandy Rand - IWSR Drinks Market Analysis
Jason Oziel - Boston Beer Company
Sara Goucher - Molson Coors
Salon A - 1
Breakout 1: Making Shopping Social: Beyond Social Media
Hamutal Schieber - Schieber Research
Salon A - 3&4
Breakout 2: Battling Inflation with Shopper Engagement and Loyalty
Greg Arseneau - Barilla
Alex Harrison - Breaktime Media
Salon A - 2
4:45 PM - 5:45 PM (CDT)
Happy Hour
 
84.51° Stage
5:45 PM (CDT)
BACi Dinner
 
Astoria
8:00 PM - 10:00 PM (CDT)
PAVE BASH @ P2PI LIVE
 
Untitled Supper Club
7:00 AM - 8:00 AM (CDT)
Breakfast
 
84.51° Stage
7:00 AM - 4:30 PM (CDT)
Registration Open
 
8th Street North Registration
8:00 AM - 8:25 AM (CDT)
The Sunny Future of Cannabis
Lori Pugh Marcum - Path to Purchase Institute
Cory Rothschild - Cresco Labs
84.51° Stage
8:00 AM - 11:15 AM (CDT)
BACi Program
 
Salon A
8:25 AM - 8:45 AM (CDT)
Tomorrow's Shopping Era: From Community Commerce to Commerceverse
Amy Lanzi - Publicis Commerce
Roberto Cymrot - Samsung Electronics America
84.51° Stage
8:45 AM - 9:15 AM (CDT)
Reconnecting with Rite Aid
Charlie Menchaca - Path to Purchase Institute
Andre Persaud - Rite Aid
84.51° Stage
9:15 AM - 9:45 AM (CDT)
Break and EXPO
 
Salon A
9:45 AM - 10:15 AM (CDT)
Breakout 1
 
Salon A - 3&4
Breakout 2
 
Salon A - 2
10:15 AM - 10:45 AM (CDT)
Break and EXPO
 
Salon A
10:45 AM - 11:15 AM (CDT)
Breakout 1: Be In a Class of Your Own
Jennifer Mason - Mondelēz International
Ashleigh Zysko - Mondelēz International
Salon A - 3&4
Breakout 2: Leveraging Marketing Automation to Fuel Growth
Brian Coleman - Flow Hydration
Sarah Van Heirseele - Blue Chip & Bloomaze
Salon A - 2
11:15 AM - 11:45 AM (CDT)
Break and EXPO
 
Salon A
11:15 AM - 2:00 PM (CDT)
BACi Networking Lunch
 
Salon A
11:45 AM - 12:15 PM (CDT)
Breakout 1
 
Salon A - 3&4
Breakout 2: Shopper Marketing Measurement: Updates from the SM2 Commission
Patrycja Malinowska - Path to Purchase Institute
Stephen Tobias - IRI
Matthew Sharp - Meta
Cheryl Policastro - TPN
Kelly Kachnowski - The Mars Agency
Salon A - 2
12:15 PM - 2:00 PM (CDT)
General Session & OmniShopper Awards & Lunch
 
84.51° Stage