Path to Purchase LIVE: The Digital Experience

8th Street North Registration

Welcome Reception

Normandie Lounge

7:00 AM - 8:00 AM (CDT)

Breakfast

Salon D

7:00 AM - 5:00 PM (CDT)

The Zero-Compromise Customer Experience

8th Street North Registration

8:00 AM - 8:25 AM (CDT)

Bill Bennett - The Kroger Co.
Jessie Dowd - Path to Purchase Institute

Continental ABC

8:25 AM - 8:45 AM (CDT)

The Evolving (and Fast-Moving) CPG Path To Purchase

Justin Honaman - Amazon

Continental ABC

8:45 AM - 9:10 AM (CDT)

General Session Part 3

Continental ABC

9:10 AM - 9:40 AM (CDT)

Salon A

9:40 AM - 10:10 AM (CDT)

Salon A Breakout

Breakout 3: Performance Marketing 3.0 Maximizing "Pay Per Sale at Unprecedented Scale"

Harvey Ma - NielsenIQ

Salon A Breakout

KC Glaser - General Mills
Bryan Leach - Ibotta

Salon A Breakout

Buckingham Room

10:10 AM - 10:40 AM (CDT)

Breakout 1: Retail Media: Consumer Receptivity Along the Path to Purchase

Salon A

10:40 AM - 11:10 AM (CDT)

Paul Brenner - Vibenomics
Cyndi Loza - Path to Purchase Institute

Salon A Breakout

Chris Perry - Firstmovr

Salon A Breakout

Breakout 3

Salon A Breakout

Buckingham Room

11:10 AM - 11:40 AM (CDT)

Salon A

11:40 AM - 12:10 PM (CDT)

Salon A Breakout

Chris Perry - Firstmovr

Salon A Breakout

Breakout 3

Salon A Breakout

Buckingham Room

12:10 PM - 12:30 PM (CDT)

Salon A

12:30 PM - 2:00 PM (CDT)

Networking Lunch

Salon D

2:00 PM - 2:30 PM (CDT)

Breakout 1: Unleashing Data Science to Unlock Growth

Salon A

2:30 PM - 3:00 PM (CDT)

Barbara Connors - Kroger
Jeremy Schmid - PepsiCo

Salon A Breakout

Breakout 2: Building Genuine Loyalty through Verified Purchases

Rick West - Field Agent
Brian Stormes - Henkel

Salon A Breakout

Breakout 3: Commerce Media: What It Is, and How to Leverage It

Salon A Breakout

Buckingham Room

3:00 PM - 3:45 PM (CDT)

Breakout 1: Forever Young: How Brands Can Reach New Audiences without Losing Brand Equity

Salon A

3:45 PM - 4:45 PM (CDT)

Salon A Breakout

Breakout 2: Unwrapping the Chocolate Shopper Experience with Ghirardelli

Paul Markovic - Behaviorally
Laura Rink - Ghirardelli Chocolate Company

Salon A Breakout

Breakout 3

Salon A Breakout

WEX Awards Ceremony and Cocktail Reception

Buckingham Room

5:00 PM - 6:30 PM (CDT)

Continental ABC

7:00 AM - 8:00 AM (CDT)

Breakfast

Salon D

7:00 AM - 5:00 PM (CDT)

Lori Pugh Marcum - Path to Purchase Institute
Cory Rothschild - Cresco Labs

8th Street North Registration

8:00 AM - 8:25 AM (CDT)

General Session Part 1

Mike LaVitola - FoxTrot

Continental ABC

8:25 AM - 8:45 AM (CDT)

General Session Part 2

Continental ABC

8:45 AM - 9:20 AM (CDT)

The Frictionless Future of BevAlc E-Commerce

Derek Correia - ReserveBar
Patrycja Malinowska - Path to Purchase Institute

Continental ABC

9:20 AM - 9:50 AM (CDT)

Breakout 1: A Peek Behind the Curtain: Data Science Technology, the Emergence of AI and Its Impact on the Shopping Experience

Salon A

9:50 AM - 10:20 AM (CDT)

BevAlc Track

Salon A Breakout

Kristin Foster - 84.51
Patrick Kelly - 84.51

Salon A Breakout

Salon A Breakout

Buckingham Room

10:20 AM - 10:50 AM (CDT)

BevAlc Track: Cheers to Effective Adult Beverage Advertising

Salon A

10:50 AM - 11:20 AM (CDT)

Risa Crandall - Aki Technologies, an Inmar Intelligence Company

Salon A Breakout

Breakout 1: Conditional Love: What It REALLY Takes to Keep Customers Faithful

Brendan Witcher - Forrester Research

Salon A Breakout

Breakout 2: Unlocking Retail: Inside the Mindset of Today's Consumers

Salon A Breakout

Buckingham Room

11:20 AM - 11:50 AM (CDT)

BevAlc Track: Driving E-Commerce Growth Through Supplier & Distributor Collaboration

Salon A

11:50 AM - 12:20 PM (CDT)

Tammy Ackerman - Treasury Wine Estates
Matt Hodge - RNDC

Salon A Breakout

Salon A Breakout

Salon A Breakout

Buckingham Room

12:20 PM - 12:40 PM (CDT)

Salon A

12:40 PM - 2:00 PM (CDT)

Networking Lunch

Salon D

2:00 PM (CDT)

Salon A

2:30 PM - 3:00 PM (CDT)

BevAlc Track

Salon A Breakout

Salon A Breakout

Jennifer Silverberg - SmartCommerce

Salon A Breakout

Buckingham Room

3:00 PM - 3:45 PM (CDT)

BevAlc Track: The Future of BevAlc in E-Commerce

Salon A

3:45 PM - 4:45 PM (CDT)

Brandy Rand - The IWSR

Salon A Breakout

Breakout 1: Making Shopping Social: Beyond Social Media

Hamutal Schieber - Schieber Research

Salon A Breakout

Breakout 2: Battling Inflation with Shopper Engagement and Loyalty

Greg Arseneau - Barilla
Alex Harrison - Breaktime Media

Salon A Breakout

Buckingham Room

4:45 PM - 5:45 PM (CDT)

Reception

5:45 PM (CDT)

BACi Dinner

Astoria

8:00 PM - 10:00 PM (CDT)

PAVE BASH @ P2PI LIVE

Untitled Supper Club

7:00 AM - 8:00 AM (CDT)

Breakfast

Continental ABC

7:00 AM - 4:30 PM (CDT)

Tomorrow's Shopping Era: From Community Commerce to Commerceverse

8th Street North Registration

8:00 AM - 8:25 AM (CDT)

General Session Part 1

Continental ABC

8:00 AM - 11:15 AM (CDT)

BACi Program

Salon A Breakout

8:25 AM - 8:45 AM (CDT)

Continental ABC

8:45 AM - 9:15 AM (CDT)

General Session Part 3

Continental ABC

9:15 AM - 9:45 AM (CDT)

Salon A

9:45 AM - 10:15 AM (CDT)

Salon A Breakout

Salon A Breakout

10:15 AM - 10:45 AM (CDT)

Breakout 1: Be In a Class of Your Own

Salon A

10:45 AM - 11:15 AM (CDT)

Jennifer Mason - Mondelez International
Ashleigh Zysko - Mondelez International

Salon A Breakout

Breakout 2: Leveraging Marketing Automation to Fuel Growth

Salon A Breakout

11:15 AM - 11:45 AM (CDT)

Salon A

11:15 AM - 2:00 PM (CDT)

BACi Networking Lunch

Salon A Breakout

11:45 AM - 12:15 PM (CDT)

Salon A Breakout

General Session & OmniShopper Awards & Lunch

Salon A Breakout

12:15 PM - 2:00 PM (CDT)

Continental ABC

2:00 PM - 2:30 PM (CDT)

Breakout 1: Shopper Marketing Measurement: Updates from the SM2 Commission

Patrycja Malinowska - Path to Purchase Institute
Steve Tobias - IRI
Matthew Sharp - Meta

Salon A Breakout