The complexities of paid and organic search often result in search silos, yet consumers interact with "paid" vs "earned" placements fluidly. Search may seem simple to consumers, but making a product more visible takes a lot of work behind the scenes, and ensuring that the right SKU is in the right place at the right time is only part of the equation. Your product won't reach its rank potential without a sharp SEO strategy, starting with keyword optimization. Measuring content effectiveness is difficult, but harnessing the right data makes the process easier. Join Flywheel Digital and OneSpace for a Q&A lunch covering a more holistic view of your product's shopability, visibility and agility.