Tuesday, October 18, 2022, 8:45 AM - 9:10 AM
Confluencer Commerce: Navigating the Integration of Commerce, Media and Content

Large brands and retailers (as well as their agency partners) are grappling with the opportunity and challenges created by three major ecosystems collapsing on themselves — digital and physical commerce, media and content (digital and analog). This brief presentation highlights the major areas of work required to successfully navigate these complex and sometimes choppy waters.