Tuesday, October 18, 2022, 9:40 AM - 10:10 AM
Breakout 1: Retail Media: Adjusting the Playbook for the New Age of Inflation and Supply Constraints
Yesterday’s advertising playbook doesn’t work today. Inflation, out-of-stock issues, new purchasing habits — all these disruptions have led to seismic changes in consumer behavior. As customers continue to evolve how they shop and eat, retail media has opened new doors for brands to shape purchase decisions. Hear how brands and agencies are adjusting tactics and introducing new touchpoints to help shoppers navigate the new shopping landscape.