E-commerce has been a high-growth, low-profit business for many in the CPG industry. A keen understanding of the online shopping journey is now imperative to achieve profitable growth. You have questions like, What levers can I pull to drive impulse purchases? How do I make my products more discoverable to new buyers? How do I capitalize on online purchase drivers?
Historical models and tactics based on in-store shoppers are obsolete. Winning in the future will be about raising domain knowledge of the online shopping journey to inform strategy and day-to-day decisions. Join us for a discussion with NielsenIQ's Harvey Ma and Kellogg's omni-commerce expert Manish Sharma as they chart the course for 2023:
- Biggest learnings about their shopper online versus in-store that they will leverage next year.
- Sources to spot growth opportunities online.
- Key online purchase drivers that are different from in-store.
- Tactics to drive impulse purchases online.