Tuesday, October 18, 2022, 9:40 AM - 10:10 AM
Breakout 2: Levers in the Online Shopping Journey: What to Expect in 2023

E-commerce has been a high-growth, low-profit business for many in the CPG industry. A keen understanding of the online shopping journey is now imperative to achieve profitable growth. You have questions like, What levers can I pull to drive impulse purchases? How do I make my products more discoverable to new buyers? How do I capitalize on online purchase drivers?

Historical models and tactics based on in-store shoppers are obsolete. Winning in the future will be about raising domain knowledge of the online shopping journey to inform strategy and day-to-day decisions. Join us for a discussion with NielsenIQ's Harvey Ma and Kellogg's omni-commerce expert Manish Sharma as they chart the course for 2023:

  • Biggest learnings about their shopper online versus in-store that they will leverage next year.
  • Sources to spot growth opportunities online.
  • Key online purchase drivers that are different from in-store.
  • Tactics to drive impulse purchases online.