Immediate consumption shopping trips are growing as consumers look for ways to manage their time and budget. 7-Eleven is the No. 1 immediate consumption retailer in the U.S, reaching over 10MM+ shoppers daily. With one of the top-ranked loyalty programs in the U.S. at over 80 million members, Gen Z is a significant percentage of their audience.
Join Katherine Barks, VP of Strategy at The Mars Agency, as she sits down with Ben Tienor, Director of Brand & Customer Insights at 7-Eleven, to discuss how they've continued to innovate with a history of firsts to successfully attract and engage the younger, harder-to-reach Gen Z consumers.
You’ll learn how to:
- Enable strategies that actively move consumers through the purchase journey.
- Tap into 1P and 3P audience segments.
- Turn data into growth.