Tuesday, October 18, 2022, 2:30 PM - 3:00 PM
Breakout 3: Commerce Media: What It Is, and How to Leverage It

The advertising landscape is shifting dramatically amid growing privacy concerns, depreciating targeting methods, emerging retail media networks and inflation. Join Chicory and two leading CPG brands as they share how they’re leveraging commerce media to navigate this new environment and target today’s grocery shopper. The audience will gain a clear understanding of different commerce media solutions, including contextual and on-site advertising, as well as how to effectively implement them to scale.