Accelerated by the spike in e-commerce, the purpose and role of stores are changing. The factors that motivate consumers to shop one retailer versus another also are shifting. Foxtrot has introduced an innovative new store format with experiences and services that complement its online offerings to attract and retain shoppers — striking a balance between the convenience of delivery and the experience of in-store discovery. Join Foxtrot CEO Mike LaVitola in a fireside-style chat as he explains the groundwork for his retail concept, what resonates most with consumers and what learnings can be applied to your organization.
- See how the business came to life through merchandising and a focus on design.
- Discover the benefits of a hyperlocal focus on customer experience.
- Learn how data collection aids in Foxtrot’s approach to convenience, merchandising and private label.