Wednesday, October 19, 2022, 9:50 AM - 10:20 AM
Breakout 2: Marketing 2023 and Beyond: Moving from the ‘Who’ to the ‘When’ & ‘Where’

From Apple’s IDFA (Identifier for Advertisers) to third-party cookies, the marketing and advertising industry is undergoing considerable shifts that are impacting marketers’ traditional strategies and tactics. Join InMarket’s Mitch Cristol for a deep-dive discussion on the impact of these changes on the industry, innovative strategies brands are taking to get ahead of upcoming challenges, and how moving toward an ID-independent world enables marketers to make connections that are clearer, more actionable and more influential to shoppers. Learn how marketers can move beyond the “who” to connect to the “when” and the “where.”