Wednesday, October 19, 2022, 9:50 AM - 10:20 AM
BevAlc Track: Which Promotions Work for Adult Beverage Brands (and Why)

In the competitive world of adult beverages, generating brand engagement, increasing consumer loyalty and implementing a first-party data strategy are all critical for challenger brands as well as larger brands who see share eroding in hot new segments. Promotions, including sweepstakes, gift-with-purchase, on-premise and rebates, are tried and true ways for brands to generate attention and sales. But they’re also a first step on the path to a more holistic online and offline loyalty program. Learn what works in BevAlc promotions, how technology can help you navigate some of the compliance issues the industry faces, and how your brand can test new approaches today.