Wednesday, October 19, 2022, 10:50 AM - 11:20 AM
BevAlc Track: The Power of Personalization Performance in the BevAlc Space

From stock shortages to changing consumer preferences, adult beverage marketers are presented with various challenges. With the added difficulty of reaching consumers during particular sporting occasions, brands need a dynamic way to make advertising resonate. During this session, Aki Technologies will discuss how marketers can navigate the complexities of the infinite and unexpected sporting outcomes to ensure your advertising is on message, every time. It will conclude with a fireside chat with an adult beverage expert from Anheuser-Busch who will discuss how the company drove awareness over the fall football season.