From stock shortages to changing consumer preferences, adult beverage marketers are presented with various challenges. With the added difficulty of reaching consumers during various occasions, brands need a dynamic way to make advertising resonate. During this session, Aki Technologies will discuss how personalization in BevAlc can help marketers navigate the complexities of the infinite and often unexpected audience responses. Aki will be joined with a BevAlc industry expert from Anheuser-Busch who will discuss how personalization powers performance at their brand.