As we watch the retailer-centric commerce model (the consumer goes to the retailer to discover and buy) begin the shift to a consumer-centric model (products are brought to the consumer to choose), the ways we market and promote need to be re-evaluated. The Coupon Bureau's Johnson and SmartCommerce's Silverberg will chat about how brands use this change to expand and strengthen relationships with consumers — and how the new AI (8112) universal digital coupon standard is helping drive that.