The “Everything Commerce” revolution is concentrated on social shopping- the notion of making social content shoppable, and making shoppable content social. The trend stems from consumer behavior relating to trust, stress and sustainability. It is accomplished via technological innovation and adoption in social media platforms, livestream shopping, the “metaverse”, VR and now NFTs. In the future, consumer-to-consumer commerce will drive an increasing share of sales, often on “invisible platforms” including gaming and Discord.
Key Takeaways:

• Understanding the drivers of social shopping – stress, trust, influencers and creators (“Tiktokmademebuyit”, fandom, monetizing influence).
• Trends and innovations in platforms and technologies driving the new commerce – livestream shopping, the “metaverse”, VR, NFTs and gaming platforms
• Consumer-to-consumer as the future of social commerce. How brands and retailers can participate in closed conversational platforms and prepare for the future of sustainable C2C shopping.