The past few years have lifted health and wellness to the forefront of consumers’ minds, allowing many retailers and brands an opportunity to tap into this growing area of interest. Operating 2,350 retail pharmacy locations across 17 states, Rite Aid has seized upon this macro-level priority shift to rethink the ways in which it engages with today’s shoppers across channels and its fleet of drugstores. Rite Aid’s Chief Retail Officer Andre Persaud will share the retailer’s journey and how the chain has positioned itself at the center of this new focus on health and wellbeing.
Persaud will explore:
- How the evolution of retail has impacted the drugstore space and its shoppers;
- Strategies for rethinking omnichannel journeys;
- Ways in which Rite Aid has tapped into growing segments, like beauty; and
- Best practices for improving brand-retailer relationships.