Thursday, October 20, 2022, 10:45 AM - 11:15 AM
Breakout 2: Leveraging Marketing Automation to Fuel Growth

After launching in 2015, Flow Alkaline Spring Water quickly became the fastest-growing wellness water in North America. While high-profile celebrity partnerships kick-started growth, the brand realized the need to leverage marketing automation to solve its omnichannel challenges, excite retailers and convert shoppers. Learn how marketing automation solutions not only helped Flow reach sales objectives but also positioned the brand for long-term success in a cookieless world.
Attendees will leave with an understanding of:

  • How to assess marketing automation solutions to meet their unique objectives.
  • How to determine when to use a high touch vs. automated approach.
  • Best practices for efficiency and first-party data collection.