Today’s consumers are holding corporations accountable for the impact they have on the world — both positively and negatively. Philanthropic efforts are scrutinized as much as environmental impact, making it crucial that companies meet the increasing demand for Corporate Social Responsibility.

As a result, The Good Pour is changing the game at the checkout counter. Instead of asking consumers to make a donation or round up their receipt, The Good Pour is dipping into its own profits and asking them to direct funds to the charity of their choice. The BOHO (Buy One, Help Others) software platform streamlines the giving process so other retailers can turn a portion of their profits into a vehicle for good.

The Good Pour has elevated the customer experience by infusing philanthropy into its wine and spirits marketplace, and the brand is challenging others to join us in leading with purpose.