Tuesday, October 18, 2022, 11:40 AM - 12:10 PM
Breakout 3: Powerful Omnichannel Strategies Combining Promotions, Data and Measurement

Understanding the preferences of today’s savvy shoppers—and how these consumers interact with your brand—plays a critical role in whether your campaign will achieve its desired results. Join this 30-minute session to learn firsthand how advertisers are taking a data-driven approach to develop and measure digital promotions that deliver value to consumers at scale, support merchandising efforts at retailers, and drive both volume and efficiency.