Tuesday, October 18, 2022, 2:30 PM - 3:00 PM
Campfire Chat: How to Transform the Creative Brief

Join VMLY&R COMMERCE's Michelle Baumann for a discussion that will help you view the brief as a creative tool, informed by data-driven insights. During this open discussion, we will explore how a good brief can reveal new key shopper groups, determine the competition (and how to beat them), and stay relevant by engaging with the broader cultural landscape. Attendees will leave with a deeper understanding of the common barriers to success, and how to better drive growth.