Wednesday, October 19, 2022, 11:50 AM - 12:20 PM
Breakout 1: Lessons from Ted Lasso on Organizing for Success in Omnicommerce

Join P2PI Hall of Famers Steve McGowan and April Carlisle as they share their experiences, lessons learned and truth nuggets to building omnicommerce teams for success. Shopping is life and has dramatically changed over the last few years in ways that make it difficult for separate shopper/e-comm/brand/sales teams to navigate new ways of working. Learn how getting aligned on KPIs for retail media is critical, how successful collaboration can occur in unexpected places and how everyone needs to believe that new ways of working will deliver retailer JBP success.