You’ve set your goals and objectives for a digital program and you might know which metric it might take to achieve those. But that’s not where measurement ends — or even begins. How do you know if you’re measuring the right elements? And have you thought about using data to better inform your planning and even optimize your campaigns? Let our panel of experts show you some best ways to crack the digital code.
You’ll learn:

• How to determine the right data to use
• Best practice approaches
• How to set yourself apart from competitors