Steve Tobias is an Executive at IRI within their Media COE practice. He currently leads up their Marketing Effectiveness practice with commercial oversight of Marketing Mix and Unified Marketing Measurement offerings. Steve has spent the past 15 years in leadership positions overseeing the advancement of marketing measurement across the multiple industries (CPG, Retail, Financial Services, Hospitality). Prior to IRI he was in leadership positions at MarketShare Partners (Neustar), MMA and Andersen. He started his career in strategy consulting at Andersen.

Steve holds a Masters of Business Administration (MBA) at NYU’s Stern School of Management and is a Certified Public Accountant (CPA).