Matthew Sharp is part of the Marketing Science team at Meta where he partners with some of the largest CPGs in the world to measure the impact of their marketing investments. Matthew is an expert in experimental design, as well as research & measurement methods, and he advises marketers on how to leverage both to drive learning and ultimately make better marketing decisions. Matthew brings 15 years of experience across marketing analytics and primary research disciplines and he has a BA in Psychology from Whitworth University in Spokane, WA.