Paul Markovic
Director of Behavioral Qualitative
During Paul Markovic’s 13 years within the consumer research industry, he has led a vast variety of initiatives across many sectors of CPG and shopper marketing. With a passion for consumer behavior and a drive for innovation, he continues to expand his expertise in delivering actionable insights as a Qualitative Research Director at Behaviorally.

Past Experience: Paul has over 7 years of experience in delivering and presenting actionable insights and recommendations to some of the world’s leading brands.

Fun Fact: Being a first generation American citizen has sparked his intrigue in understanding different cultures and people mindsets – this has expanded his interest and curious nature in consumer research, especially on a global level.
Paul Markovic