With nearly three decades of experience in the adult beverage industry, Jason has been a thought leader for some of the nation's largest retailers and marketplaces. Currently driving the on-site retail media strategy at Boston Beer, home to iconic brands like Samuel Adams, TRULY Hard Seltzer, and Twisted Tea, Jason is recognized for a deep understanding of the omni-channel shopper and his genuine partnership approach. Always putting the shopper first, he has been a champion of true connected commerce, working cross-functionally to make media dollars work harder and more efficiently. His senior leadership roles with New Belgium Brewing, Pyramid Breweries, Gordon Biersch, and Cali Bamboo have shaped his expertise in the industry.
Beyond the professional realm, Jason resides in Carlsbad, California, with his wife Jenna, their young daughter Vivienne, and their Australian Labradoodle. Beyond boardrooms, Jason finds balance as a competitive surfer and avid fisherman, embracing the beauty of the California coast and beyond.